Already Home

In Summer 2026, the FIFA World Cup comes to cities across the United States. For most of the event's greatest fans, the 104 matches held in stadiums will be out of reach. Individual tickets average over $2,000. Team Wonder is focused on the experience outside the stadiums, in neighborhoods, public spaces, and community institutions. Our research illustrates that this is where the real awe and joy of the 2026 World Cup will come to life.

Already Home is Team Wonder’s nationwide, city-focused, creative, crowdsourced storytelling & communications campaign that invites city residents to tell their stories about what the World Cup means to them. Individual stories become part of a collective narrative that builds solidarity and enables soccer fans (and those that love them) to be part of something big - a national effort to tell our story. Building on the partnership for NY Wonder City, the design of Already Home is in collaboration with Domestic Data Streamers.

National Campaign

Team Wonder is partnering with over a dozen cities across the country including New York, Chicago, Philadelphia, Boston, and Albuquerque on the national storytelling campaign.

By pulling together the threads of joy and passion across the country, we know we can tell a collective story of belonging, meaning, and community that is bigger than soccer, counters the national anti-city, anti-immigrant narrative, and has durable, transcendent impact. Stories are shared on social media and at public events, and pitched to local and national media.

Qualitative data gathered from the stories—such as what moves people, where they feel connected, and the conditions that foster belonging — will be shared with each city to inform future policy decisions.

How it Works

Already Home Partner Cities

List in formation

National Campaign Partners: Cities for Action, Mayors for America

In NYC, Already Home brings the World Cup from the stadium to the 300+ NYC neighborhoods where every team already has a home. Team Wonder is partnering with the NYC Office of the Mayor on both a World Cup storytelling campaign and a NYC Neighborhood Passport program to encourage New Yorkers and visitors alike to explore New York City’s diverse immigrant enclaves as well as cultural institutions, small businesses, and community events.

As of June 11th, thousands of NYC Neighborhood Passport booklets are available at every branch library in all five boroughs and at select events. Participants can collect stamps from hundreds of neighborhood organizations and events across the five boroughs. Each stamp is designed by New York City-based artists with global roots reflecting both the teams playing in the World Cup and the cultural diversity of New York City. Stamps will be distributed randomly across designated locations, encouraging New Yorkers to participate and explore events and institutions across all five boroughs to collect every stamp. Locations reflect the cultural abundance and diverse social infrastructure of NYC, particularly in the many immigrant enclaves such as Little Senegal, Little Colombia, Little India, and more.